Everything about Bonnier totally explained
Bonnier (also the
Bonnier Group) is a
privately-held Swedish media group of 150 companies operating in 21 countries. It is controlled by the
Bonnier family. The company was started in 1804 by Gerhard Bonnier in
Copenhagen,
Denmark when Bonnier published his first book,
Underfulde og sandfærdige kriminalhistorier. Gerhard's sons later moved to Sweden. The Bonnier publishing companies now include
Albert Bonniers förlag and
Wahlström & Widstrand in Sweden. The Danish Bonnier Forlagene includes Lindhart og Ringhof and Carlsen. The Group's subsidiary in
Finland is
Tammi, and the subsidiary in
Norway is Cappelens forlag. Bonnier is the leading publisher of children's books in
Germany, where it also publishes fiction. Bonnier publishing operations are also established in the UK and in France, Australia and USA. Bonnier is controlled by around 75 family members - including some seventh generation heirs.
Time Inc. magazines acquisition
In January 2007, the
Bonnier Magazine Group agreed to acquire 18 magazines that
Time Inc. was divesting. The estimated price was US$ 225 million in cash and the assumption of about US$ 42 million in unfulfilled subscription liabilities (subscriptions already paid but not yet delivered.) The magazines in the package employed 550 people and included
Popular Science,
Field & Stream,
Outdoor Life,
Ski,
Yachting, and
Transworld Snowboarding, as well as 11 other titles that were part of Time Inc.'s Time4 Media Group. Also included were
Parenting, and
Babytalk, which were part of the Parenting Group. That price was believed to be a multiple of about 11 times
cash flow for a group that had
net income of around US$ 20 million and revenue of around $230 million. "We think we did a good deal, and we think Time did as well," said
Jonas Bonnier, head of Bonnier Magazine Group. Bonnier already has a small footprint in the U.S. through a 50 percent stake in
Winter Park, Florida -based World Publications, which owned Islands and Spa,
Saveur,
Water Skiing, and Caribbean Travel & Life.
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